And the award for eco-friendliness goes to….well, a handful of people at the 2011 Academy Awards. While it wasn’t commonplace, two top winners of the night chose to wear environmentally-responsible clothing to the glamorous awards show.
Colin Firth, Oscar winner for Best Actor for The Kings Speech, chose Tom Ford as a designer and made sure that the materials used were “ethical materials.” Ford reassured the actor that all the materials were sourced organically in Italy. Meanwhile, Firth’s wife Livia made a green statement of her own by donning a dress made of recycled dresses. Livia is no stranger to eco-friendly clothing or the red carpet and 2011 makes the 2nd time she has chosen to wear a recycled gown. Founder of the Fairtrade boutique Eco Age, she wore a stunning gown made from 11 different recycled garments. In a sentimental touch (or perhaps as a good luck charm for her husband), all of the outfits used were from the era of The King’s Speech.
Meanwhile, Natalie Portman, who took home the Best Actress Award for Black Swan, donned a recycled dress of her own for the Vanity Fair pre-Oscar party. Though she could certainly afford pricier designs, Portman opted for a 100 percent recycled polyester shift dress from the new H&M Conscious Collection.
While we would have loved to see a star rocking some bamboo clothing on the red carpet (Versace does make a beautiful bamboo tuxedo!), we give a standing ovation to the Firth and Portman for showing the world that green can be glamorous.
Honorable mentions for the night goes to the Oscars telecast itself for its part in the Entertainment Greening Initiative. Not only were stars delivered to the red carpet in hybrid and electric cars but the carpet itself was made from recycled plastic bottles!
Other highlights of the Greening Initiative include:
- Much of the power and energy is renewable. Generators at the red carpet are powered by biodiesel fuel.
- High-quality recycled paper is the sustainable choice for many event materials including nomination ballots, programs, tickets and envelopes.
- A comprehensive recycling system for event waste includes composting food and kitchen waste.
- The Governor’s Ball features locally grown food and sustainable seafood (which is listed on the Monterey Bay Aquarium Seafood Watch Program). The menu is prepared by Beverly Hills’ chef Wolfgang Puck, who has been quoted as trying to “be good to our environment.”
- Even the 900+ production crew will use china, silverware and glassware. No paper plates heading to the dump from this show!
Environmental films even make an appearance at the Oscars occasionally from the Oscar-winning An Inconvenient Truth to the 2011 nominated feature documentary Waste Land which follows artist Vik Muniz from his new home in Brooklyn to his native Brazil and the location of the world’s largest garbage dump. One screening of this trash-filled documentary will make all of us ditch our paper plates!
Visit Green Earth News Green Celebrities section to see how some stars use their power to send a powerful message!